SkyWire® Media Mobile Market Statistics and Data

Mobile Market Data and Statistics

As we find data and statistics relevant to mobile messaging business we post it here. This section should be updated frequently.

• 50 percent of SMS users are aged 35 or over, and 75 percent are aged 25 or over.
• More than 50 percent of WAP users are above age 34, and one in 17 WAP users is over 65.
• There are more than 255 million mobile phone users in the U.S., up from 251 million in Q4 07.

Mobile Marketing Data provided by Mobile Marketing Association (MMA)

• Consumer data services now $4.2 billion in retail carrier revenue
  • 219.4 million subscribers (mid-2006)
  • 80% of all U.S. cell phones now data-enabled
  • 58% of all subscribers using phone for more than voice calls*
  • $6.5 billion in data-related revenue in US for first six months of 2006, up 70% from $3.8 billion in the first half of 2005
• Revenue and usage growth anticipated to continue
  • Mobile content will ring up nearly $78 billion in revenues worldwide by 2007, up from $16.7 billion last year*
  • 2006 U.S. ring tone sales alone to surpass $1B
• Text (SMS) Message Growth
  • 12.5 billion messages in the month of June 2006, up 71% from 7.3 billion messages in June 2005
  • 64.8 billion SMS messages in first six months of 2006, up 98.8% from 32.6 billion in first six months of 2005
• Mobile marketing/advertising
  • Total spend on mobile marketing/advertising from $1.4B in 2006 to $2.9B in 2011
  • 22 percent of online advertisers are currently engaged in MM

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